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JOMO - Joy of Missing Out!

Posted by Granny DorA on 4th Jun 2025

JOMO - Joy of Missing Out!

The Food and beverage is always buzzing with new and growing trends.

We recently discovered what consumers are craving in 2025, with flavours, eating styles and diets topping the charts every year.

In the next few blog posts, we would be showcasing the top 10 trend dominating food and beverage in 2025.

JOMO

Trend 1: JOMO

The Joy Of Missing Out, or JOMO, is all about enjoying the comforts of home! It's the feeling of being content with what you're doing in the moment, without worrying about what others are experiencing.

JOMO allows you enjoy both the mindset and ease of bringing all the comforts of the outside world, indoors and making it FUN.

"Who needs to go out, when you can have restaurant quality meals, top notch cocktails, and barista grade coffee at home," says Charles Banks, director and co-founder of TheFoodPeople.

The trend is defined by staying home and enjoying:

Cafecore: Homemade barista-style coffee, with consumer understanding of microlot, heirloom, grind size, crema colour and extraction rate growing

Home happy hour: Pre-portioned, ready-to-pour, bar-quality drinks containing everything from high proof to zero proof

Easy entertaining: Ordering takeaways or oven cooking pre-prepared meals

Grandma core: A nostalgic baking style focusing on high-quality ingredients and retro-style cakes including Battenburg, scones and traybakes

Restaurant-quality: Premiumised foods, with chef-driven ranges, global larder, and fresh foods dominating

Comfort Bowls: The comfort food trend is boosting sales of hearty and warming dishes like soups, stews and ramens