…With Flavor in every bite, We offer quality African / Tropical Cooking ingredients, ethically farmed and sourced, to ensure your meals and dining experience are premium and authentic
Available all year round
When we moved to the US in 1990, my wife and i were immediately confronted with the challenge of finding the rich African cuisines and grocery items we were accustomed to, back in Nigeria. In the early 90s, African grocery sellers in the Atlanta area were almost non-existent. We had to come up with creative ideas on how to replicate some of the African dishes and soups, with a whole lot of substitution. These experiments often went very wrong. It never quite felt the same and eventually became an expensive task with little rewards. It made us even more nostalgic for the tastes of home. The African grocery market remained heavily under-served, well into the 2000s. I recall many conversations between my wife and I about the need for a grocery store in the Alpharetta area.
OUR PRODUCTS
– 100% All Natural – Sand Free – Stone Free – Grain & Nut Free – Non- GMO – – No added preservatives
And because we are consumers before we are sellers, we also take into consideration how products will be used and stored to maintain freshness. Our product bags are:
– Durable – Resealable – Can be frozen or refrigerated without tear
– … and our labels are completely waterproof, so consumers never have to loose the nutritional facts, details and other info that’s necessary about the product.
Numbers Speak For Themselves!
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Curated Orders
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Don’t get your palm oil anywhere else! Posted by YKC on 21st Aug 2024
HATF is my go to Palm Oil – very fresh with a nice taste – any time I cook with it I get compliments. You can’t go wrong with this product.
★★★★★
100% All Natural Products
Small Farm Sourced to ensure strict adherence to quality control standards
The quest to finding perfect products has attracted professionals from different disciplines to TEAM HATF.
From pharmacists to accountants, marketing and advertising specialists, all of TEAM HATF members have the passion and experience to do what they know is the best.
Everyone at HATF is an expert in their craft. And more importantly, we are always ready to explore and experiment in order to keep on delivering products your body and taste buds will thank you for using.
Co-FOUNDER Code Name: SIR
Co-FOUNDER Code Name: Chief Everything Officer
OPS MANAGER Code Name: ACCOUNTANT
AD SPECIALIST Code Name: KITKAT
DEV. SPECIALIST Code Name: Make it Reyn
BRAND MANAGER Code Name: THE FIXER
ADMIN ASSISTANT Code Name: GI JANE
THE INTERN Code Name: MVP
Things we believe in
At HATF Happy African Tropical Foods (fondly known as HATF by our customers),
We have a Vision:
To be a global household name, known for product authenticity, pursuit of excellence and admirable business ethics.
Our Pillars
Our vision for sustainable growth is founded on these 3 pillars which we encourage our customers, stakeholders and Industry, to hold us accountable to:
1) Quality Products at Reasonable Prices.
2) Community: We want our stakeholders and business partners to thrive. Our audience comprises farmers, wholesalers, retailers, employees and consumers.
3) Accountability and Sustainability: we remain laser focused on driving industry conversations towards higher product standards and to ever increasing standards of business ethics.
Let us know if we ever fall short of our promise and your expectations.
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